Environmental design is the art of placemaking.
From signage systems that help visitors and staff find their way through a building, to graphics that communicate identity and brand, to art and interactive digital displays, environmental design has the power to shape experiences.
At HGA, we connect with our clients through the creative process, and celebrate their brand by authentically communicating the story behind place. We combine an artful, human-centered focus with a research-based approach to create cohesive, organized, and meaningful spaces.
We create inspiring moments and pique curiosity by engaging people in unique and inclusive ways. Our diverse portfolio features many award-winning projects that have helped clients exceed their goals — both in business and in lifting up the human experience.
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ServicesOur services include:
- BRANDED SPACES
- SIGNAGE / WAYFINDING
- 2D / 3D GRAPHICS
- DIGITAL SOLUTIONS
- INTERACTIVE DISPLAYS
- ART / INSTALLATIONS
- IMMERSIVE EXPERIENCES
- INTERPRETIVE GRAPHICS
- DONOR RECOGNITION
Featured Services
Branded Spaces
Your space is a golden opportunity to showcase your brand. Our skilled illustrators and graphic designers will help you achieve high-impact results with budget-friendly solutions such as vinyl graphics, paint, color blocking and glazing films. Or take your brand experience to the next level with three dimensional and textural applications – our team is skilled at translating your brand story with strategically chosen materials such as cast resins, found objects, perforated metals and custom mosaics.
For International Dairy Queen, HGA coined a whole new term –"sophisti-kitsch"– to encapsulate the brand experience IDQ wanted to convey. We interpreted this unique concept throughout IDQ's new headquarters in fun and surprising ways.
Featured Services
Art & Installations
Art is an expression of human creativity, and as such, it can activate and transform any building or campus. We believe in inspirational power of art, and commission only the most unique designs that elevate brands and re-make ordinary spaces into destinations. Our installations span a full range of 2D and 3D media, including the familiar fine arts of painting, photography and sculpture, as well as new or non-traditional media like lighting installations, interactive displays and mobiles.
A whimsical flock of origami-inspired waterfowl flies through the lobby of Five Ten Marquette in Minneapolis. The installation, featuring 555 individually suspended birds, was designed and engineered in partnership with a local fabricator.
Featured Services
Signage & Wayfinding
A great visitor experience starts with understanding the users and their behaviors in your space. We tailor our solutions to your unique set of navigational problems, and integrate them seamlessly into the aesthetics of the building. Clear signage communicates care for your visitors as well as serving the practical function of showing them which direction to turn. We help our clients develop comprehensive signage systems that are intuitive, beautiful and fully compliant with ADA guidelines for accessibility.
HGA helped CentraCare improve the patient experience and transform their brand identity through signage and graphics developed alongside a reimagined building layout that put patients and visitors at the center
Featured Services
Storytelling
Stories are one of our most compelling means of communication, engaging our attention and activating our imaginations. They help us develop compassion and shift our perceptions. Every organization has a story to tell, and articulating and sharing that story is essential to building brand loyalty. HGA can help you tell your story with solutions such as exhibits and educational installations, graphic applications of your mission and values, and timelines or other interpretive displays.
When Texas A&M University enlisted HGA to develop a space where all its various music ensembles could reside together, it was a golden opportunity to tell the rich story of the university's thriving band tradition on grand scale.
Featured Services
Digital & Interactive
Technology provides a radically immersive experience for your brand. The interplay of sound, color and image results in a contemporary medium that represents your company in a dynamic way. From simple digital directories to fully immersive displays and VR experiences, the options for integrating technology into our physical spaces are constantly expanding. Our team of experts can help you navigate the digital landscape and determine which solutions would add the greatest value to your project.
The centerpiece of the Customer Innovation Center at this confidential Fortune 10 healthcare company is an immersive experience that features a circular theater with a 270-degree LCD display adjoining a gallery where motorized wall panels and 22 projectors can be automatically reconfigured with the touch of a button.
