Workplace Strategy, HGA’s national strategic planning group, is driven to discover original insights that help create places and strategies that allow people—and therefore organizations—to thrive. We place the wellbeing of people at the core of what we do because we understand the impact that health and happiness have on an organization’s bottom line.

The most successful workplaces reflect both the unique culture of a company and the unique makeup of its workforce. Leveraging our national network of experts, we couple research with practical experience in visioning, planning, and designing workplaces from Silicon Valley to Washington, D.C. Working with clients ranging from Fortune 10 companies to start-ups, we create strategies that meet you where you are today and position you to thrive in the future.

Our innovative research-based approach results in a deep understanding of an organization’s needs and sets the stage for people to do their best work. We explore broad social and technological developments, track evolving workplace trends, research market-specific challenges, and work with a host of tools to understand what is critical to your success within the context of your unique business goals.

Services

Our services include:

  • Visioning
  • Workplace Strategy
  • Research
  • Feasibility Studies
  • Change Leadership
  • Real Estate Strategy
  • Positive Organizational Development
  • Brand Integration
Empowerment
Empathy
Optimism
Experimentation
Radical Integration
Key Design Principles

Empowerment

People believe in what they help build. This requires a culture, approach, and tools where creative confidence thrives. This is where lasting change begins.

Key Design Principles

Empathy

Creating the workplace of tomorrow requires a deep understanding of the diverse people that drive and power your company. We use diverse methodologies, including well-developed skills in listening and observation, that create a clear vision of the attitudes, behaviors, and ideas that are shaping the future.

Key Design Principles

Optimism

Innovation is born out of great ideas, whether related to your next product or the place you will develop it. An approach that focuses on possibilities rather than limitations creates fertile ground for innovation and breakthroughs.

Key Design Principles

Experimentation

Experimentation allows new ideas to emerge while reducing the cost of failure. Many of our clients have moved to delivery models where prototyping is the norm; the same approach has an important role to play in strategy. Small experiments like focus groups, change management activities, or virtual reality modeling can yield real results.

Key Design Principles

Radical Integration

We are in a competitive market where organizations must use all the tools available to recruit, retain, and ultimately nurture a diverse workforce. As clients continue to place a higher value on understanding how work happens in their organizations during pre-design, seeing that reflected in the final product is paramount.